Recent statistics show that watching video is now a mainstream activity and that more people are viewing online video than ever before. It's estimated that video promotion is over 6 times more effective than print and online text. Furthermore, 80% of internet users could recall watching an online video they had visited in the past 30 days, while 46% took some action after viewing them.
So how can your Social Enterprise benefit from the opportunities video offers?
Here are three easy-to-implement video strategies that could help you increase your business.
#1 Tips and Guide videos are all too frequently overlooked and underrated yet they are one of the most immediate and effective ways to generate leads, engage viewers and increase your online presence. Relatively easy to make, a short 1-2 minute video tip is a great way to showcase your expertise and products. When you offer valuable tips to potential customers, statistics show that you significantly increase the chances of them returning to your site and hiring your services or purchasing a product.
#2 Video Testimonials – If you are able to, video testimonials from one or two satisfied customers are extremely effective in building customer trust and your credibility. Place the video on your home page and keep it short, honest and always non-scripted. A good video testimony is priceless!
#3 Profile Videos – Dr. James McQuivey of Forrester Research has said that ‘a minute of video is worth 1.8 million words’. When it comes to a profile video, 2 -3 minutes is all it takes to introduce yourself and tell viewers about your Social Enterprise. A profile video is a great platform to showcase your mission and the people behind it. Customers can see and hear you speak – an excellent way to get your story across and boost your success rate by attracting the right kind of customers for your enterprise. Whether you create the videos yourself or, ideally, hire a professional team to do it, using video can also significantly boost your site positioning on Google page rankings. Bear in mind that YouTube is the most popular search engine after Google, and if optimised correctly, video can increase your search engine rankings by 53 times!
In business today it's not only about who you know – it's also about who knows you.
Video is the perfect tool to showcase your social mission, story and product whilst also promoting your services to as large a customer base as possible.
Why not give it a try?